B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust

{} The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular … [Read more...]

10 New Insights B2B Marketers Need To Know About LinkedIn In 2021

{} What has changed at the world's largest professional social media platform during the pandemic, and how will it shift for B2B marketers in the post-pandemic landscape? LinkedIn* has already rolled out an impressive assortment of new features in 2021, and we’ve got 10 insights that B2B marketers need to know about them. Over the course of the pandemic, LinkedIn ads have been among the marketing … [Read more...]

B2B Marketing News: Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s…

{} Longer Articles Associated with More Traffic, Shares Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts Gartner: 75% of VCs will use AI to make investment decisions by 2025 Study data looks … [Read more...]

B2B Marketing News: Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools

{} Instagram Announces That Stories Drafts are Coming Soon Facebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native Instagram Stories interface, the firm recently announced. Social Media Today B2B Highlights From "The CMO Survey" 51.3 percent of B2B marketers said they were more optimistic in January 2021 than … [Read more...]

Choosing The Best B2B Influencers Is Key To Success — Here’s Why

{} Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers? The crucial task of selecting B2B influencers who will drive the greatest success for a brand isn’t a simple one, yet it’s one often shrouded in mystery — a question that we’ll explore utilizing a collection of do’s and don’ts. 39 percent of B2B … [Read more...]

B2B Marketing News: B2B Tech Content Marketing Priorities, Spotify Podcast Audience Tops Apple, & LinkedIn’s New Video Cover Stories

{} More B2B Tech Content Marketers Successfully Building Trust, Loyalty 86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — two of several findings of interest to digital marketers in recently-released report data. MarketingCharts B2B Buyers Prefer … [Read more...]

Always Have A Backup: Why B2B Marketers Must Be Prepared

{} Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready. “Don’t be an April Fool. Be prepared. Back up your files on March 31st,” the World Backup Day website admonishes for the annual day celebrating the … [Read more...]

SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy

{} Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be. The very top content creators can craft fantastic digital assets that are often … [Read more...]

5 Striking Insights On Successful B2B Marketing Engagement

{} How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it's how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand. Engagement is also a fundamental building block of content marketing, offering many innate … [Read more...]

B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign

{} B2B Myopia: Brands And Visitors Disagree On What Works On Websites 59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling brand messaging as important when it comes to creating a powerful website experience, compared to only 24 percent of website visitors — two of … [Read more...]

Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing

{} How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter the way B2B marketers and the organizations they work for and with do business. Let’s take a look at some of these changes, and the trends that are … [Read more...]

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