Why You Need to Prioritize Page Experience on Your Website

{} One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been Article by Convert.com Blog. Read entire story here. … [Read more...]

March 2021: Experimentation News Round Up

{} Article by WiderFunnel Conversion Optimization Blog. Read entire story here. … [Read more...]

Don’t Buy into Fake News: Why Try Before You Buy is Best

{}When was the last time you purchased something without checking multiple online reviews about it first? Whether you’re purchasing a new vehicle or a new pair of shoes, you’re likely to spend some time reading reviews or watching videos of real people’s experiences with the product. Today, most of us know better than to buy a car without test driving it. So why, in this modern world we’re living … [Read more...]

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

{}You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.) For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their … [Read more...]

George Mumford, Mindfulness Coach to Michael Jordan and Kobe Bryant, on Awareness, Compassionate Action, the Dizziness of Freedom, and More (#509)

{}Illustration via 99designs “When you go get interviewed, if they tell you you’re the greatest thing since sliced bread, you say, ‘Thank you,’ and you just smile. And if they tell you you’re the biggest choke artist of all time, you just thank them and smile.”— George Mumford George Mumford (@gtmumford) is a globally recognized speaker, teacher, and coach. … [Read more...]

The Modern Approach To Account Based Marketing

{} Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today. In this article, we’ll explore how account-based marketing has changed … [Read more...]

Ep. 10 Featuring Giorgia Lupi, Information Designer & Partner at Pentagram

{} Article by WiderFunnel Conversion Optimization Blog. Read entire story here. … [Read more...]

How the SpaceX Launch Stole Online Traffic

{} Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. ; The latest SpaceX Launch last Saturday. ; Convert experienced this quiet, but significant shift in focus online with a noticeable Article by Convert.com Blog. Read … [Read more...]

Gross Retention vs. Net Retention: What’s the Difference?

{}Distinguishing gross retention vs. net retention can provide deeper insights into your success metrics. Learn what these KPIs tell you. We’ll cover what they are, how to calculate them, and how to apply them. What Is Gross Retention? Let’s start with gross retention. This metric is also known as gross revenue retention (GRR), which highlights the fact that we’re talking here about revenue … [Read more...]

So Long, Third-Party Advertising?

{}Yep, the rumors are true. Paid advertising is about to change in a big way. With Apple’s latest iOS update, iPhone users will be able to opt-out of tracking on apps. (Heck, they’re invited to opt out.) Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to paid campaigns on platforms like Facebook and Instagram. Okay, just … [Read more...]

A Marketers Guide to TF-IDF Optimization for SEO

{} As digital marketers, content is a critical part of everything we do. And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear.  With the many things that go into creating content, such as competitor research, outreach and technical aspects of content, improving older content frequently takes a back … [Read more...]

Plants of the Gods — Dr. Mark Plotkin on Ayahuasca, Shamanic Knowledge, the Curse and Blessing of Coca, and More (#508)

{}Photo credit: Amazon Conservation Team Welcome to The Tim Ferriss Show, where it is usually my job to deconstruct world-class performers, to tease out their routines, habits, et cetera that you can apply to your own life. This time around, we have a very special edition featuring not one but three short episodes of the Plants of the Gods podcast, hosted by my friend and past podcast guest, Dr. … [Read more...]

[Webinar] Live Website Teardowns by Liston Witherill

“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter Article by Conversion Optimization Blog - A/B Testing … [Read more...]

How To Turn Clicks Into Customers

Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the Convert.com team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience, Article by Conversion Optimization Blog - … [Read more...]

[Infographic] The Anatomy of a High Converting Landing Page

In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site. Article by Conversion Optimization Blog - A/B Testing Software. … [Read more...]

Design Websites With Marketing Psychology

In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become Article by Conversion Optimization Blog - A/B … [Read more...]

[Webinar] How Segmenation & Targeting Propel Conversions

While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales Article by Conversion Optimization Blog - A/B Testing Software. Read … [Read more...]

[Webinar] Secret Influencer

If you’re reading this is because you took action before we reveal the details of our Secret Influencer and the excellent topic that will be presented to our community from Convert Academy. Stay tuned and you’ll receive more details in a couple of days. Go To Webinar Registration All what you want to know will Article by Conversion Optimization Blog - A/B Testing Software. Read entire story here. … [Read more...]

Help Visitors Convert With Each Step Of Your Conversion Path

Conversion is a marketing term that refers to the technique turning a website’s casual traffic or casual visitors into paying customers. It is one of the most important marketing techniques in online marketing. Motivating customers to convert has always been difficult. Every customer has a different need and a different perspective. However, knowing what they are thinking can Article by … [Read more...]

[Webinar] Copy, Conversions & Your Customers Comfort Zone

You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion. Go To Webinar Registration Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 Article by Conversion Optimization Blog - A/B Testing Software. Read … [Read more...]

[Infographic] Inbound Marketing Funnel

The people over at Smart Insights has given us this great infographic on the Inbound Marketing Funnel. Inbound Marketing is marketing that is done to draw customers into your website, rather then setting out to attract their attention. The inbound marketing funnel is a model that illustrates what the customers usually go through from the Article by Conversion Optimization Blog - A/B Testing … [Read more...]

Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we … [Read more...]

The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.But first, … [Read more...]

Why Retailers Should Stop Copying Amazon.com

Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own … [Read more...]

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