B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust

{} The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular … [Read more...]

How I Recovered from Google Penalties, Algorithm Updates / Changes & Gained Traffic Back

{}Read this post on its original blog here for it and all its relevant images to render appropriately. It’s been some time since I have written about the state of my businesses and quite frankly I have been experiencing withdrawals from it. One of the toughest challenges for me personally has always been where to spend my spare time. With a career and several income streams on the side, I … [Read more...]

Blog Branding: How Niche is Too Niche for a New Blog?

{} We often talk about finding a niche for your project – to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But how niche is too niche? Years ago I wrote a series on Blog Branding. It still gets a bunch of readers today, it’s one of my flagship series here. The “problem” with that series is it locks me into walking my talk, it’s a lot … [Read more...]

How to Grow Traffic for a New Website or Blog to Make Money from SEO and Affiliate Marketing

{}Read this post on its original blog here for it and all its relevant images to render appropriately. Making money while doing something online seems to be the dream for most people. However, it is often not as easy as they initially thought it would be. Once you have a new website or blog, how can you make money from it? Most people start to use SEO and affiliate marketing as a way to make money … [Read more...]

Where Advertising Fits with Content Marketing

{}There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic. It’s true that there are a lot of success stories based around the idea that you don’t necessarily need to pay. You can for sure make that choice and be happy with slower growth and a delay profitability. Ignoring paid options does … [Read more...]

Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing

{} How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter the way B2B marketers and the organizations they work for and with do business. Let’s take a look at some of these changes, and the trends that are … [Read more...]

$13,500 a Month in Ebook Royalties. Kara King’s Success Story with “The Power of the Pussy”

Read this post on its original blog here for it and all its relevant images to render appropriately.Nothing is more gratifying than being able to help someone else achieve their goals and objectives. My favorite emails and messages received on social media platforms are those from people who are able to implement the information I share on this blog and as a result experience success after taking … [Read more...]

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing. However, the social media marketing industry is unique, in that the majority of social … [Read more...]

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

The Evolution of Keyword Research Tools [Infographic] – Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over time. Search Engine Journal Link Encoding Goes … [Read more...]

Not Happy With Your Business Blog Performance? Try These 5 Tips:

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content … [Read more...]

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Driven by consumers' insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. … [Read more...]

The AwesomeWeb Story – Investing, Business Partners & Making It Happen

Today I have a special announcement… I want to introduce you to a project I have been working on for quite some time: It’s called AwesomeWeb. You go to AwesomeWeb to find the best designers and developers who could’ve started working on your project yesterday. AwesomeWeb was created out of a need. I wanted to hire great designers and I wanted to connect my readers with great designers. … [Read more...]

How The Founder of TaskUs Went From Zero to 1500 Employees in 5 Years

In 2009 and armed with only a couple grand, Bryce Maddock opened the first TaskUs office in an old building on the floor above an elementary school in the Philippines. Since then, he’s grown TaskUs to more than 1,500 teammates providing customer care and back office support to 60 of the world’s most innovative companies. His company is committed to invest at least $25 million in the … [Read more...]

15 Best Practices for Responsible Responsive Web Design

Responsive web design is not just a matter of squeezing and stretching. It’s about delivering one website countless ways depending on the width of the screen. What to add? What to remove? How to prioritize what’s most important? What are the implications for search rankings? And how do you do all of that with just one code base? It truly takes an expert to responsively code a website. … [Read more...]

Brewing Online Success With Kombucha – Dave Lindenbaum Interview

“Kombucha” Dave Lindenbaum helps people brew “The Tea of Immortality” aka Kombucha. His website is dedicated to everything kombucha and as it turns out, he’s quite the internet marketer. Here’s why you should listen to Dave: In a relatively short amount of time, he’s turned a passion into profits and reaches thousands monthly by  leveraging social media, … [Read more...]

Josh’s Fan Page Funnel Case Study – $100,000 in Sales in 7 Months

Before Fan Page Funnel 2 Products: When Josh Dunlop first came to us, he was running a small photography blog and trying to make a little money on the side with it. You’ve probably been there, or are there now, you’ve got 2 products, they cost around $100 bucks each, maybe $97.00, we like that number here, you blog a bit, post things to social media, and read a couple of blogs about making money … [Read more...]

Daniel Cid Interview – Defending 250,000 Websites From Hackers Every Month

Daniel Cid has spent well over a decade securing people’s websites, so they don’t have to. The Founder/CTO of Sucuri specializes in intrusion detection, log analysis (log-based intrusion detection), web-based malware research and secure development. He’s known for creating the free open sourced OSSEC HIDS (Intrusion detection system) and founding Sucuri. He’s also the … [Read more...]

Stanley Tang Interview – From Best Selling Author At 16 To A $57 Million Investment At 22

Stanley Tang is a devout entrepreneur who’s been creating businesses since he was a kid. We first interviewed him when he became a best selling author at 16. His latest project, DoorDash is a tech startup doing restaurant food delivery. A Stanford graduate, he and three other students founded DoorDash because they wanted food delivery in areas where it wasn’t previously available. … [Read more...]

Your Shopping Cart Sucks – 10 Reasons You Should Switch to SamCart

It’s been a long time coming, but SamCart is finally open to the public!  For months, even years, we weren’t 100% satisfied with our shopping cart solutions. We tried everything from Clickbank and PayPal to JVZoo, you name it. But none of the solutions gave us exactly what we needed. We needed to setup and run split tests with the click of a mouse, we needed to be able to quickly … [Read more...]

10 “Fill In The Blank” Email Subject Lines (That Made Me The Most Money)

Question: Did you know that email marketing has an ROI of 4,000%? Unbelievable, isn’t it? That jaw-dropping statistic is straight from the Direct Marketing Association, the world’s leading independent organization for data-driven marketers. According to their research, email marketing delivers a whopping $40 per dollar spent. But that’s not all… Email marketing CRUSHED … [Read more...]

Course-Correction and Your Half-Year Resolutions

Course-Correct We are half way through the year. How are your new-years resolutions working out? Are you closer to achieving your goals? A lot of my coaching clients feel bad when I ask this but I want to encourage you to not feel like a failure if you have not achieved all that you had planned to do by now! Course Correct You will have heard the phrase “a pilot is off-course 90% of the … [Read more...]

How to Solve the “Creativity Problem” and Stand Out in a Crowd

I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause a lot of creative resistance, and make people feel that the bar has been set too high for them. Relax. Being creative does not mean you have to be the next Shakespeare or Leonardo Da … [Read more...]

How to Get Paid for Free

How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on the HOW. They put out tons and tons of free material … [Read more...]

4 Pieces of Advice to Help Your Small Business

You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your business. Check out my most recent articles and let me know what you think! 4 Key Lessons All Sales People Can Learn From Grandma What Google’s Changes Mean To Your Business (And What To … [Read more...]

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