Where Advertising Fits with Content Marketing

{}There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic. It’s true that there are a lot of success stories based around the idea that you don’t necessarily need to pay. You can for sure make that choice and be happy with slower growth and a delay profitability. Ignoring paid options does … [Read more...]

Faster Ad Revenue Reporting

Publishers making the most of their content by monetizing with FeedBlitz’s unique RSS and email ad service can find out how they’re doing more quickly. Ad earnings are now being calculated hourly, with about an hour’s delay, instead of overnight. In other words, checking your ad earnings at 2pm will give you an idea of your earnings through about 1pm today, and the numbers are … [Read more...]

Monetize Your Mailings: Introducing the Marquee Ad Unit

FeedBlitz is enabling a new, higher earning ad-unit, called a “Marquee” for publishers opted in to our ad network. The marquee unit in testing has significantly boosted earnings, in some cases nearly doubled them. As such, we’re really excited about this new ad format, and have enabled marquees for all publishers currently earning with our email ad network. Marquees go live for … [Read more...]

The wisdom and effectiveness of experimental marketing.

“Telling lies do not work in ads”, I read this long back and that made a big impact on me. I strove hard to come up with my online ads that invoked the truth embedded -both in the ad and in the minds of the target audience.I did not search for ads that instantly held my mind and my eyes. Such advertisements should not be searched; they should come to your attention. They should stay in … [Read more...]

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