How To Create An Effective Welcome Email

Your relationship with your subscribers begins with the first email, also known as the welcome email. In this video, we give you some awesome ideas and tips for creating an effective welcome email that will make your subscriber take action. Star Your Email List for FREE Whether you are just starting a new business or need to grow your web audience, Aweber is the powerfully-simple way to create … [Read more...]

Establishing Your Own Business

Starting your business without prior experience or knowledge can lead to problems in establishing yourself as an equal contender in the market. Many of the most successful business entrepreneurs have worked hard and long to build their businesses and careers. Nevertheless, no matter who you are or what sort of business you are trying to kickstart, you’ll most likely realize that it is a … [Read more...]

Get Your Business “Unstuck” With Erica

{}For a year now, I’ve been systematically “replacing myself” at our repair shop business, 1Up Repairs. 1Up has been the most successful business I’ve ever owned. This year, it will do over $3 million in revenue! For the past 4 1/2 years, I’ve been heads down, in the weeds, doing everything from marketing to answering the phone to running the front counter. We have … [Read more...]

How to Hire Your First Employee for Your Small Business

{}Ready to hire your first employee for your small business? Congratulations! You’ve reached an important milestone: you’re joining the millions of other U.S. small businesses that create 1.5 million jobs every year.   So, how do you hire your first employee? Once you’ve found and interviewed your potential first employee, you’re ready to complete the hiring process.  Here’s how to do it from … [Read more...]

How To Remove Inactive Subscribers From Your Email List

Having a big email list is great, but if a lot of the names on the list are inactive, then the list isn’t worth as much. It’s always a good idea to remove inactive subscribers from your list from time to time. If your subscribers aren’t opening up your emails, then they’re not reading your messages and that means they forget who you are, or worst, mark your messages as … [Read more...]

New Year, New Business

You may have wondered why I haven’t blogged in so long–until this week! The answer is pretty simple: 1Up Repairs exceeded all our expectations in terms of revenue and growth, and between that and learning how to be Mackenzie’s mom, I didn’t have time to really type out a blog post. We were running full-speed ahead just trying to keep up with unprecedented growth. To give … [Read more...]

How To Create a Simple, FREE Weekly To-Do List with Trello

Many people make to-do lists or apps into a complicated slog. They write long blog posts or videos with detailed guides on setting up to-dos. This isn’t that. I find I end up not using complicated to-do lists or apps. I need to keep it simple–the simpler, the better. I also needed a weekly to-do list that was accessible anywhere I go. I always have my phone with me, so I ... Article … [Read more...]

What Is a Good Email Open Rate? Plus, How To Improve It

Your email open rate is one of the most important number to keep an eye on. The rate vary widely from industry to industry, campaign to campaign, and case to case. Repeatedly sending emails to your subscribers that do not engage with your communications will cause direct harm to the deliverability of future messages that you send. If your messages have a less than 10% open rate 48 hours after … [Read more...]

Buzzwords, Bandwagons, and Business Ideas

If it ain’t broke, don’t fix it. That’s a common piece of advice that you’ll receive from a lot of people. From that, many of us have extrapolated another nugget of wisdom. If something has worked out well for one person, it’s not a bad idea to emulate that person in hopes of achieving similar results. Intellectually, most of us understand this can’t actually be … [Read more...]

Covid-19 and Your Business: Here’s What You Haven’t Thought About

John and I have been busy running a chain of cell phone repair shops for the last 5+ years. During that time, we’ve developed relationships with companies and people in China who supply us with many of our parts and accessories for our stores. Coming out of Chinese New Year, it was clear from every message we were getting from China that things weren’t normal over there. Factories … [Read more...]

My Personal Transformation: 6 Life Lessons From 6 Years of Blogging

I launched erica.biz on December 4, 2007. This week, I’m celebrating 6 years of blogging here. Wow! It’s been just over 6 years since I sold my last company, as well, and I’m amazed at how much I’ve grown. This week, I figured I’d do something special, and share some of the deep, heartfelt lessons I’ve learned in the past 6 years. Some of these were tough for me … [Read more...]

“What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold … [Read more...]

Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work … [Read more...]

Week 5: What Do You Really Want to Do With Your Life?

I haven’t posted in a few weeks, though, as you’re about to find out, I have a really good reason for that! Also in this post, I share with you a (somewhat embarrassing) story about how I figured out what I really wanted to do most in my life. My boyfriend, John, owns a retail store called 1Up Repairs. He fixes cell phones, Xboxes, PS3s, and computers for a living. I’ve been … [Read more...]

5 Ways to Outshine your Competitors

Competition is a reality in today’s tough economic climate. No matter what type of business you are in you are sure to be facing some hefty competition. How do you stand out in the pack? How do you get noticed in an overcrowded marketplace? How do you outshine your competitors? Make a Brilliant First Impression If you manage to snag a meeting with a potential client, make it count. You may only … [Read more...]

How to Get Paid for Free

How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on the HOW. They put out tons and tons of free material … [Read more...]

4 Pieces of Advice to Help Your Small Business

You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your business. Check out my most recent articles and let me know what you think! 4 Key Lessons All Sales People Can Learn From Grandma What Google’s Changes Mean To Your Business (And What To … [Read more...]

Your Best Foundation for a Sustainable Business

Would your business survive burning down? What would you do if your business burned to the ground? If you had to literally start over, would you be able to cope? What would your approach be? I have been falling behind with my workload lately. You just have to look at my posting frequency to see that I have been dropping as many plates as I manage to keep spinning. I’m busy. That’s a … [Read more...]

Is it Just Business? How to be Professionally Human

Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How did that make you feel? Did you respect the person more, or less? Did you trust them more afterwards? When someone is an aggressive, shouting, mean bully, do you say … [Read more...]

29 Blogging Business Survival Tips

What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him way more material than he could use. Rather than let it go to waste, I have written it up here as an article. These aren’t the only lessons, but they are a start. If you like them, check out my … [Read more...]

How to Go from Author to Successful Online Business

Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these … [Read more...]

The Real Reason Why 80%+ of Funded Startups Fail

{}A friend confessed to me the other night that his funded startup had failed. “It was growing,” he said. “We were getting customers. We just weren’t getting them fast enough to continue getting funding.” This is a familiar refrain with startup founders, and I personally know several founders whose businesses fit this bill (including my last funded company.) They have … [Read more...]

Online business fear

{}Do you have online business fear? “To fight fear, act. To increase fear – wait, put off, postpone.” -David Joseph Schwartz So try the best for your online business,internet business. Article by Internet Business | Make Money. Read entire story here. … [Read more...]

Smooth International Transactions in Three Easy Steps

{}The rise and rise of the internet in recent years has been a blessing for businesses everywhere. Today, even the smallest, most insignificant SME or the newest start-up has access...Smooth International Transactions in Three Easy Steps is a post from: MakeMoneyInLife.com Article by MakeMoneyInLife.com. Read entire story here. … [Read more...]

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